BlueCo Eye South American Expansion: Chelsea and Strasbourg Owners in Talks With Santos

Story written byOkafor Joseph September 8,2025

BlueCo, the ownership group behind Chelsea and Strasbourg, have reportedly opened conversations with Brazilian giants Santos over a possible investment or takeover.

Since Todd Boehly and Clearlake Capital acquired Chelsea in May 2022, BlueCo have aggressively pursued a multi-club ownership model, signing and developing young players while offloading more experienced names.http://BlueCo, the ownership group behind Chelsea and Strasbourg, have reportedly opened conversations with Brazilian giants Santos over a possible investment or takeover.

The strategy, while controversial, has seen Chelsea crowned Conference League winners, World Champions in July after beating Paris Saint-Germain, and securing a return to the Champions League.

Meanwhile, Strasbourg, another BlueCo-owned club, have benefitted from close ties with Chelsea through player loans and transfers, and are back competing in European football as one of the favourites for this season’s Conference League.

Talks With Santos

According to journalist Lucas Musetti, BlueCo recently held discussions with Santos’ president in the United States over a potential investment. While talks remain at an early stage, the group is believed to be exploring opportunities in South America as part of its long-term football expansion strategy.

At this stage, BlueCo are only one of several interested parties, with no formal offer yet on the table.

Why Santos?

Chelsea have a recent history with Santos, having signed Angelo Gabriel and Deivid Washington from the Brazilian club in 2023. Washington was initially loaned back before being recalled to Stamford Bridge.

Currently, Santos are struggling in the Brasileiro Serie A, sitting just above the relegation zone on goal difference with 17 matches left to play. Despite this, their reputation as a historic talent factory — producing legends like Neymar, Pelé, and Robinho — makes them an attractive option for BlueCo, who continue to scout the South American market for player development.

Challenges Ahead

Any deal could be complicated by Brazilian regulations on foreign loans and the club’s precarious league position. However, acquiring or investing in Santos would strengthen Chelsea’s South American pipeline and expand BlueCo’s global football footprint.