Big Brother Naija Season 10 Premieres with Record Prize Pool

Story written by Uzuh Rita and Joseph Okafor | Reporters, SpringsNewsNG Media

The highly anticipated Season 10 of Big Brother Naija (BBNaija) has officially kicked off, premiering over two nights—Saturday, July 26 and Sunday, July 27, 2025. The reality show, which has become a cultural phenomenon across Africa, is airing on DStv Channel 198 and GOtv Channel 29.

This milestone edition comes with a record-breaking ₦150 million grand prize, the largest in the history of the show. Organizers confirmed that the new season will span 10 weeks, packed with drama, challenges, twists, and evictions, culminating in a grand finale on October 5, 2025.

The launch weekend is introducing viewers to a fresh lineup of housemates selected from thousands who auditioned in major Nigerian cities including Lagos, Enugu, and Abuja. The show’s producers have hinted at enhanced viewer interactivity, upgraded production standards, and gameplay that will test the mental and emotional resilience of contestants.

This year’s edition is themed around “legacy,” as it marks a decade since BBNaija began influencing entertainment trends, launching music and acting careers, and generating billions in media revenue. Fans can expect daily updates, party nights, surprise evictions, and special celebrity appearances.