BBNaija Season 10: Imisi Crowned Champion, Wins ₦150 Million and SUV
Story: written by Zara Written by October 6,2025
Imisi Wins Big Brother Naija Season 10, Takes Home ₦150 Million Grand Prize
The much-anticipated finale of Big Brother Naija Season 10 ended in a thrilling celebration as Imisi emerged the ultimate winner, walking away with a massive ₦150 million grand prize — including a luxury SUV and exclusive brand endorsement deals.
Imisi captured the hearts of millions of Nigerians and fans across Africa, clinching 42.8% of the total votes, far ahead of Dede, who finished as runner-up with 15.94%. Social media platforms exploded with excitement under the trending hashtag #Imisi, as supporters hailed her charisma, intelligence, and consistent dominance throughout the season.
Fan Favorite From Day One
Right from the first week, Imisi stood out as a fan favorite, impressing viewers with her creativity during tasks, bold personality, and unfiltered humor that kept the Big Brother house lively. Her acting talent shone during drama challenges, while her genuine friendships and emotional intelligence helped her maintain alliances that carried her to the end.
Moments after the announcement, an emotional Imisi said on stage:
“I’m grateful to my fans—this is not just my victory, it’s ours. Thank you for believing in me.”
She embraced Dede amid thunderous applause from the live audience.
Prize Package and Endorsement Opportunities
Imisi’s ₦150 million win includes a brand-new SUV, luxury travel perks, and exclusive deals from sponsors like Showmax and other BBNaija partners. Her fashion-forward style and acting background have already sparked discussions about possible brand collaborations, Nollywood roles, and ambassadorial campaigns.
Marketing experts predict that Imisi’s victory will catapult her into the celebrity spotlight, much like previous BBNaija winners who turned fame into fortune.
Past winners such as Whitemoney (Season 6) transformed their ₦90 million winnings into successful businesses and endorsement deals with TECNO Mobile and Hero Lager, while Mercy Eke, Phyna, and Ilebaye became fashion icons and media personalities.
ImisiNation Fans Fuel Post-Show Momentum
Imisi’s fan base, known online as “ImisiNation,” has begun pushing for brand collaborations, live events, and global ambassadorships. She has also revealed plans to invest part of her prize money into launching a creative design and fashion studio, aligning with her passion for style and innovation.
BBNaija: A Launchpad for Stars
Big Brother Naija continues to serve as a springboard for entertainment careers. Even former contestants who didn’t win—like Tacha and Erica—have built thriving businesses and fan empires. For Imisi, however, the Season 10 crown marks not just fame, but the beginning of a long-lasting legacy in Nigerian entertainment.
